Tuesday, November 23, 2010

Video Benefits

Create Better Call to Actions

When an actor says to fill out a form, statistics show that 43% more will do this task. If part of your websites sales objective is to get people to your site and then do a specific action plan, adding video will help your customers accomplish this task.

Saving Time in Man Hours

By having a quality video spokesperson answering confusing questions or showing a presentation of a confusing product, time and energy will be saved from having to answer these questions yourself.

What Do Customers See at Your Front Door

Your website is a reflection of your commitment to excellence and the look and feel of your website is no different. By having an informative video welcoming or conveying a strong call to action will let your visitors know you mean business.

You Can Increase Sales by Having Strong Call to Actions

Did you know that video is the best way for customers to identify with the branding of your company? Why do Coke and McDonald’s still advertise on TV; because it works!

More than Just Text for Testimonials

Testimonials look great on paper, but when someone sees a real person giving testimonials about a product or service, sales can increase exponentially.

Introduce Your Team

A great way for potential new customers to meet your staff and your office is by having them on your website.

Ask For the Sale

This may be a silly example, but if you were to ask people to follow you and started walking around the building, many people would follow you, simply because you asked them to. You always have to ask for the sale. Your script should have the actor ask for you, every time.

Video simply increases sales, builds rapport, and establishes trust.

Learn more at The Media Zoo – Video.

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