6. Check out your competition. Visit your competitors’ websites. Do searches for keywords related to your business. Find out what others in your vertical are doing and saying. This is a great way to get ideas and take stock of your own company’s online marketing efforts.
7. Repeat after me – “I have an ugly baby.” A lot of business owners love their websites, but the first step to improving your website is to admit that it has some deficiencies. No website is perfect, and every website can use improvement. If you have a website, you have an ugly baby [sorry]. Just how ugly your website is, however, is open to discussion.
8. Start blogging. Every business, and we mean every business, has something to gain by blogging and absolutely nothing to loose. The list of benefits is long, but here’s a short list of reasons small businesses should blog.
9. Post online video. Video is still a little cutting-edge for some, but the benefits can’t be understated. Online video is the wave of the future, and every business needs to have something on YouTube, Metacafe, etc. If you’re concerned about expense here, keep in mind there are some low-budget options that won’t damage your brand while still providing concrete benefits.
10. Contact us. We can help your small business rise above the rest. Contact us so we can discuss your business and your basic goals – our initial consultation is free of charge.
Learn more at The Media Zoo.
Tuesday, November 30, 2010
Subscribe to:
Posts (Atom)
Posts
