Improving your website visitor’s experience through effective website design that works cross-platform and on a wide range of Internet devices, smartphones, iPhones and iPads.
Businesses today need to think about how their customers will use their website and respond to their customer’s needs.
Get your site converted for mobile devices and smartphonesNo one would argue that their prospects are checking them out online before doing business with them. The problem (and opportunity) is they are viewing your website through multiple devices and formats.
You would think that by now there would be more universal standards for website design, but actually it’s grown tougher each year.
For example, have you looked at your website using an iPhone, iPad or smartphone? What about through different website browsers like Chrome, Firefox, Safari and Explorer? And then there are different versions of the web browsers, plug-ins, add-ons, and widgets. Let’s explore smartphone website designs and why it’s important for your business…
To read the rest of the article click here.
To learn more about how the Media Zoo can convert your site to a smartphone site, visit The Media Zoo.
Wednesday, February 23, 2011
Tuesday, January 4, 2011
How awful landing pages can kill email campaigns
SilverPop did a study recently called, “Eight Seconds to Capture Attention: Silverpop’s Landing Page Report” that analyzed the email campaigns of 150 top online companies. What they found were excellently executed email campaigns that promised results, only to have poor conversion because of an ill-planned landing page. Uninterested prospects quickly took their business elsewhere.
Even the large companies need to concentrate on their landing page and consider it part of the whole project. Take some of the work used on making the email part look fabulous and transfer it to make the landing page equally as brilliant.
So what exactly was examined in this study?
• Use of readable URLs
PRIMARY FINDING: B2B companies were less likely to use readable URLs than B2C firms. A clear, unforgettable URL makes good sense, though probably not as important in a PPC campaign.
• Repetition of email promotional copy
PRIMARY FINDING: Almost half of the landing pages neglected to replicate the email’s call-to-action.
• Primary conversion goals
PRIMARY FINDING: 60% of companies utilize landing pages in order to sell their products or services. Other goals include branding, education and lead generation.
• Location of the landing page
PRIMARY FINDING: 17% of email marketing campaigns, mostly B2C, dropped receivers at the firm’s home page instead of their own exclusive campaign landing page.
• Whether the design of the page matched the email and/or website
PRIMARY FINDING: Over 1 in 3 landing pages neglected to copy the look, feel, and tone of the original email.
• Landing page design
PRIMARY FINDING: 25% of the landing pages used a 2-column format, while only 36% used the suggested one-column format.
• Placement of the key call-to-action
PRIMARY FINDING: 90% of landing pages had their main call-to-action above the fold. However, only 11% had further calls-to-action adjoining to the below-the-fold copy, in those cases where the copy continued past the normal fold.
Even the large companies need to concentrate on their landing page and consider it part of the whole project. Take some of the work used on making the email part look fabulous and transfer it to make the landing page equally as brilliant.
So what exactly was examined in this study?
• Use of readable URLs
PRIMARY FINDING: B2B companies were less likely to use readable URLs than B2C firms. A clear, unforgettable URL makes good sense, though probably not as important in a PPC campaign.
• Repetition of email promotional copy
PRIMARY FINDING: Almost half of the landing pages neglected to replicate the email’s call-to-action.
• Primary conversion goals
PRIMARY FINDING: 60% of companies utilize landing pages in order to sell their products or services. Other goals include branding, education and lead generation.
• Location of the landing page
PRIMARY FINDING: 17% of email marketing campaigns, mostly B2C, dropped receivers at the firm’s home page instead of their own exclusive campaign landing page.
• Whether the design of the page matched the email and/or website
PRIMARY FINDING: Over 1 in 3 landing pages neglected to copy the look, feel, and tone of the original email.
• Landing page design
PRIMARY FINDING: 25% of the landing pages used a 2-column format, while only 36% used the suggested one-column format.
• Placement of the key call-to-action
PRIMARY FINDING: 90% of landing pages had their main call-to-action above the fold. However, only 11% had further calls-to-action adjoining to the below-the-fold copy, in those cases where the copy continued past the normal fold.
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