Thursday, June 18, 2009

New Website

Hey everone! We recently re-designed our entire website. I love the fresh new look and the video is fabulous! What do you think? Got any suggestions on how we can make it better? Please leave us a comment and tell us what you think!

Thanks,

Joyce

Thursday, April 23, 2009

An Article Worth Reading

Was just reading a great article and thought I'd just post it here for you all to read. This article comes from Online Video Insider

Hope you enjoy it.

Trends & Predictions: Web Video In The New Year
by Bob Heyman, Monday, December 29, 2008, 10:30 AM



Video ad spending goes up. Yes, Web video ad spending will be up in 2009. Perhaps not as high as the 45% currently predicted by eMarketer (and already revised down from a higher initial number), but spending will grow from this year's rather meager base of $587 million. After all, brand advertisers need to be where the eyeballs are and Web video is undeniably growing. Hulu is likely to be a major beneficiary of this trend, as its professional content is more desirable to advertisers than YouTube-type UGC. Since in 2009, "flat will be the new up" for most media, any growth at all will be good.

Monetizing video search will stay a challenge. In traditional search marketing, advertisers are able to intercept a user who is displaying latent intent to purchase -- enough for a brand or product that search advertising pays off. In video search, it is more likely that the searcher can be intercepted while manifesting an intent to be entertained. Except for entertainment marketers (like movie studios), this is a far less lucrative opportunity. It will take the advertisers and the search engines a while to develop this into a lucrative channel and is likely to be a venue more for brand marketers than direct sellers.


Web shows will continue to be a labor of love. Capital will be scarce for high production value Web-only programming. But that doesn't mean there won't be a plethora of shows. The barrier of entry is low and many have proven that low production values do not impede a good idea from becoming a hit. Lots of talented people have gear, ideas and the motivation to kick start their careers with a "viral" video. Monetizing these efforts will continue to be a challenge and we are likely to witness many permutations of product placement. Web programming featuring John C. Reilly and Will Ferrell has once again proven the value that celebrity has in any media. We can expect many more forays into Web video from TV and movie stars.


It's not just a YouTube world. It's getting harder and harder to stand out in the crowded world of YouTube. Many producers have found it easier to "go viral" by starting on the many video-sharing sites that compete with YouTube, such as Metacafe, Blip, Viddler, etc.


Live video is the next new thing. Justin.tv (11 million visitors in November), Ustream.tv (5.6 million) and Mogulus (2.1 million) are just a few of the fast-growing sites featuring live video feeds. There are also sites like Qik and Kyte that stream live video to cell phones. The medium has already endured a scandal, when a live blogger committed suicide on Justin.tv. While viewership is growing, profits are still elusive. Qik recently laid off five employees and none of the players are yet profitable. But, if you are wondering where the "buzz" is, one answer is live video.

Wednesday, February 18, 2009

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Ride the affiliate video program wave

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Many top web designers use affiliate programs on the Internet because it gets results. But before you launch your video affiliate program, it’s important to make sure you have a winning strategy in place and the tools you need to get the best return on your TIME. That’s where TheMediaZoo.com can help. Our affiliate team has the experience and technical expertise to optimize your affiliate video program, seamlessly integrating it into your overall web site design.

Contact TheMediaZoo.com today to find out how we can help your designs improve set up and manage a program for affiliate video on the Internet. Take advantage of our affiliate services today and start building greater brand awareness and market share now.

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