Tuesday, November 23, 2010

Top 7 Reasons for Web Video

Web video and video email marketing can differentiate you from the competition in many ways.

1. Stand Out from the Crowd – While everyone’s ramping up their budget to send plain text emails, you can send video emails to gain the competitive advantage.

2. Be Remembered – It has been proven that the combination of audio and visual stimulus increases retention.

3. Stay on the Cutting-Edge – Web video and video email are a staple of communication, they’re not going to go away. Usage of this new medium will only increase.

4. Be a Leader in Your Field – Usage of web video is on the rise, but it hasn’t yet hit the mainstream markets.

5. Put a Face to the Name – For the most part, people like to do business with people they know. Video emails let your prospects get to know you before you even meet them.

6. Capitalize on Your Greatest Assets… You and Your Team – Unlike copy, you and your team can produce marketing videos with little more than a $60 webcam. Sales copy can be expensive and time consuming to author. The difference between making a sale and losing a customer can often be as simple as adding the human touch – that’s you and your team!

7. Improve Your Credibility – When people can see and hear you talking about the benefits of your products and services, they are much more likely to trust you. When you have trust, you have sales.


Learn more at The Media Zoo – Video.

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