Landing Page Tips

5 Landing Page Tips for Higher Conversions:

1. Simplify your content. Landing page content should be in bullet form, not paragraphs. In addition, it should focus on the benefits of your products/services, not the features. A visitor to your site is already interested, so why sell them on what your offering does? Instead, sell them on how they can benefit from it. Keep it short, simple, and to the point. Remember, this is your opportunity to add value to their experience and keep their eyes on your site instead of the competition’s.
2. Shorten your lead form. Think about what you truly need from your customers in order to consider them a lead. At this point in the process, do you really need to know their industry or the size of their organization? Or would you be better off simplifying their commitment and only asking for an email address, name, name of company, and a telephone number? The shorter your lead form, the more likely a potential customer is to fill it out.
3. Use your analytics to drive decisions. Your site analytics package offers a lot of useful data that you can leverage to improve the performance of your landing pages. For instance, do you know the screen resolution that 75% of your top prospects are using? Tapping into this data for current site profiles could tell you exactly that. Moreover, it could help you determine whether visitors can actually see the benefits of your offering or the lead form, and the specific browser types they are using.
4. Keep the conversion path in mind when using images. The use of images on landing pages can be powerful as they attract the eye and can help keep a user on the page. However, they are not risk free. For example, some images might distract the eye from the conversion path, or sit front and center while pushing a lead form below the fold or off to the side. When considering the using of images, think about driving the user down the path to conversion. You want to be sure that your imagery enhances the experience, and does not detract from the optimal path.
5. Leverage landing pages for extended user engagement. Beyond driving visitors down a conversion path, think about how you can leverage landing pages to engage the consumer beyond today. For instance, do you have a Facebook fan page, a blog, press releases, a newsletter, or an RSS feed? If so, think about how you can offer such content to visitors so that they continue to engage with your brand beyond the initial lead form. Adding simple links, or teasers for content such as white papers, behind the lead form will allow you to keep your customers engaged throughout the sales process and beyond.

For a FREE CONSULTATION on how to improve your landing page, call The Media Zoo at (954) 229-1933 or click here to learn more.