Video is so powerful because it showcases charisma and communication skills, allowing for transparency, which builds trust. Video is also powerful because it’s demonstrative, clearly depicting procedures, techniques or visual information such as charts and graphs. A web page is inferior because it can take a lot of text to explain a proceedure or concept where if you just show it in a video, it’s quick and easy, plus it is retained longer because it’s visual. Images stick better than words. Besides, it takes effort to read. Customers and prospects would much rather you spoon feed the information to them via multimedia. Listed below are the benefits of online video.
- Increase sales
- Lead generation
- Makes your website sticky and a repeat destination
- Can be used to educate
- Can be used in directories such as YouTube to drive customers to your website
- Can be used on your website to further qualify leads
- For online sales, video can close the sale
- For complex sales a video can take move prospect closer to closing
- PR vehicle for motion video news and announcements
Learn more at The Media Zoo – Video.
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