Why Advertise With a Website Video During a Recession?

It seems that one of the first things companies cut from their budget in times of recession is their advertising dollars. This may seem like a logical place to cut expenses however, the opposite is in fact true.

According to Greg Mazurkiewicz, author of Advertising Throughout a Recession, "companies that stop advertising, or sharply cut back their advertising, during a recession are being shortsighted. While they may save money in the short run, they are shooting themselves in the foot for the long run."

Joy Gendusa, author of Does the Economic Slump Mean Small Business Disaster?, says "There is a consequential effect that marketing has on your business 1, 2, 3 years and more down the line if you don't market during a recession. And while the cost of living increases along with inflation and other factors, you will be losing sales and income down the road when you will really need it if you cut back on marketing during times of recession."

The American Association of Advertising Agencies, or AAAA (4A), reports the following findings in a commissioned study, Advertising in a Recession by Bernard Ryan, Jr:

• "In 1947, Buchen Advertising tracked advertising dollars vs. sales trends before, during and after the recessions of 1949, 1954, 1958, and 1961. Not only did it find that sales and profits dropped off at companies that cut back on advertising. It also found that after the recession had ended, these same companies continued to lag behind those that had maintained their ad budgets."

Ok, so what does all this mean about advertising in general? Well, in a nutshell, in an article titled Marketing in a Recession, Renee Fellows states: "what research and history have proven is that businesses who are keen to strategic marketing can experience tremendous growth both in brand awareness and profitability during a recession."

Companies can spend thousands of dollars for a 30 second broadcast commercial that runs for a limited time or, for a very reasonable price, they can get a 30 second website video from The Media Zoo. A website video adds impact to your website, making it more personal, and includes your call to action. With a website video, you can have a 24 hour salesperson deliver your message correctly, each and every time. To try a website video on your site for free or just to learn more, visit The Media Zoo.